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Business School for Doulas

Business School for Doulas logo

The Business School for Doulas (BSD) program goes beyond basic certification training to empower birth workers with the essential knowledge and skills needed to thrive in their profession. BSD equips doulas with foundational business skills and mentorship. Graduates of our program are compassionate and effective birth support professionals and innovative, successful entrepreneurs.

The 101 Series

Our flagship offering, the 101 Series is all about embarking on a journey of professional growth and empowerment. Whether you're new to the field or a seasoned birth worker, these workshops will equip you with the skills and knowledge you need to excel in your practice. Elevate your career and make a lasting impact on the families you serve. Don't miss out on this opportunity to take your birth business to new heights. Check out the classes in this dynamic series:

01

The Art of the Consultation

This course focuses on developing the skills necessary for successful client consultations using the Sankofa Mama 3-Step Method. It covers effective communication techniques, active listening, building rapport with clients, understanding client needs and preferences, and addressing concerns. Participants will learn how to create a comfortable and supportive environment during consultations, establish trust, and effectively convey their expertise and services to potential clients.

03

The Doula During Pregnancy

This course focuses on the role of doulas during the prenatal period. Participants will learn about the physical, emotional, and informational support doulas can provide to expectant parents. Topics covered may include prenatal education, birth planning, comfort measures during pregnancy, promoting healthy lifestyles, and addressing common pregnancy concerns.

02

Maximizing Productivity and Profits

This course is designed to help doulas optimize their business operations and financial outcomes. It covers strategies and tools for managing time efficiently, organizing client appointments, and streamlining administrative tasks. Participants will learn about pricing their services appropriately, marketing and branding techniques, expanding their client base, and implementing effective business systems to enhance productivity and profitability.

04

The Virtual Doula

In response to the growing demand for online services, this course explores the concept of virtual doula support. Participants will learn how to leverage technology to provide remote assistance and support to clients. The course covers various virtual communication platforms, tools for conducting virtual consultations and prenatal visits, offering emotional support online, providing educational resources remotely, and addressing the unique challenges and opportunities associated with being a virtual doula.

Our Core Values

Excellence in Care

We are dedicated to excellence in care and support to the families we serve. It is vital to continually enhance the skills and knowledge of birth workers, ensuring they deliver exceptional care during the transformative journeys of pregnancy, birth and postpartum.

Empowerment and Advocacy

We believe in the power of education and advocacy. Our program empowers doulas to become advocates for maternal well-being, not only in their professional roles but also in their personal lives. We value the role of doulas as advocates for education, self-awareness and positive birth/postpartum experiences.

Community and Collaboration

We promote a sense of community among birth workers. Collaboration and shared learning are integral to our core values. We believe in the strength of a supportive community to uplift and inspire each other in the pursuit of our mission.

Entrepreneurial Spirit

We encourage doulas to embrace an entrepreneurial spirit. Our program supports the growth of doulas as successful entrepreneurs, equipping them with the skills and knowledge to build thriving businesses that provide valuable support to families.

This is continuing education to help you reach your goals and create new ones.

Birthing confidence, building community.

Sankofa Mama is dedicated to educating and supporting families, nurturing doula entrepreneurs, and forging deeper connections between organizations and the communities they serve. Your unique journey is our shared mission, and together, we create a tapestry of beautiful births, thriving businesses and resilient communities.

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